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Josh Shankowsky: AI Tools Are Consensus Engines

Josh Shankowsky: AI Tools Are Consensus Engines

by Jeremy Rivera | Sep 30, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Josh Shankowsky, Snap SEO Josh Shankowsky learned to code at 12 from a book called HTML in an Instant, built an e-commerce site in high school, and now runs Snap SEO in Edmonton, Alberta. We talked about why...
Laura Iancu: AI Search Quick Wins Are a Wave About to Crash

Laura Iancu: AI Search Quick Wins Are a Wave About to Crash

by Jeremy Rivera | Sep 28, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Laura Iancu, founder of Searchpedia Laura Iancu showed up jet-lagged, two weeks back from an SEO trip to China, and still sharper than most people I talk to after a full night’s sleep. She runs...
Chris Panteli: Digital PR, Brand Signals and the Zero-Risk Link

Chris Panteli: Digital PR, Brand Signals and the Zero-Risk Link

by Jeremy Rivera | Sep 25, 2026 | Interviews

Unscripted SEO. Host: Jeremy Rivera. Guest: Chris Panteli, co-founder of Linkifi, a done-for-you digital PR link building agency in the UK that earns tier one media coverage for its clients. Listen to the episode Also on Castos. Recorded 20 August 2025; the full...
Laurent Cohen: We Are Indexing Voice Agents, Not Pages

Laurent Cohen: We Are Indexing Voice Agents, Not Pages

by Jeremy Rivera | Sep 25, 2026 | Interviews

Unscripted SEO. Host: Jeremy Rivera. Guest: Laurent Cohen of GetOblic, a voice-first AI business directory. He has been doing SEO since 2003, starting in health and beauty e-commerce, and now splits his time between Florida and Tel Aviv. Listen to the episode Also on...
Laura Smith: Localize, Don’t Translate, and Get Remembered

Laura Smith: Localize, Don’t Translate, and Get Remembered

by Jeremy Rivera | Sep 23, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Laura Smith, Head of Client Strategy at ICS-digital Anytime I get a guest with expertise overseas, I find it fascinating, and Laura Smith brought plenty of it. She leads client strategy at ICS-digital, a UK...
Ross Hudgens on GEO: Versus Pages, CRO and the Co-Citation Vote

Ross Hudgens on GEO: Versus Pages, CRO and the Co-Citation Vote

by Jeremy Rivera | Sep 22, 2026 | Interviews

Unscripted SEO · Host: Jeremy Rivera · Guest: Ross Hudgens, founder and CEO of Siege Media · Recorded September 22, 2026 Ross Hudgens has run Siege Media for going on fifteen years, and he has changed what the agency calls itself twice. It started...

“80% of the work that comes across my desk”: Bradley Benner on what agencies are still selling

by Jeremy Rivera | Sep 22, 2026 | Interviews, Killer SEO Quotes

Bradley Benner runs a white-label SEO service. That means other agencies’ work lands on his desk before it lands on their clients’ sites, which gives him a view of the industry almost nobody else has. He used it on this episode to say something blunt about...
Dave Valentine: It Has Never Been Easier to Start a Business, or Harder to Scale One

Dave Valentine: It Has Never Been Easier to Start a Business, or Harder to Scale One

by Jeremy Rivera | Sep 15, 2026 | Interviews

Dave Valentine has started or bought 11 companies and sold nine of them. The smallest went for six figures, the biggest for eight. He runs Finch, a performance marketing agency, and he has been in digital advertising since Friendster. So when he tells you that...
Cahill Camden: podcasts as the trust channel AI can’t flood

Cahill Camden: podcasts as the trust channel AI can’t flood

by Jeremy Rivera | Sep 15, 2026 | Interviews

Cahill Camden builds AI software for a living, and he spent 37 minutes with me explaining why the thing his software does is the one thing AI can’t do for you. His tool gets founders booked on podcasts. His argument is that podcasts are about to be the last...
Cyrus Shepard: the disavow test that did nothing, brand signals and de-optimizing after HCU

Cyrus Shepard: the disavow test that did nothing, brand signals and de-optimizing after HCU

by Jeremy Rivera | Sep 15, 2026 | Interviews

Cyrus Shepard disavowed every link to his own website. Twice. Nothing happened. That is the first thing Patrick at Elite Strategies wanted me to ask him about, and it turned into 51 minutes on what actually moved sites after the Helpful Content Update: brand searches,...
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Recent Interviews

  • Josh Shankowsky: AI Tools Are Consensus Engines
  • Laura Iancu: AI Search Quick Wins Are a Wave About to Crash
  • Chris Panteli: Digital PR, Brand Signals and the Zero-Risk Link
  • Laurent Cohen: We Are Indexing Voice Agents, Not Pages
  • Laura Smith: Localize, Don’t Translate, and Get Remembered

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