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  • Writer's pictureMark A Preston

The Impact of Consistent Video Posting on Brand Growth

Updated: Mar 10

Crafting a brand's digital presence is akin to storytelling – it's an art form that demands not just creativity but also consistency. It's about creating a narrative that captures the essence of your brand and sharing it with the world, one post at a time.

In the bustling corridors of the digital marketplace, where every brand vies for attention, I’ve often pondered – does regular video posting truly amplify a brand’s voice? This question was at the heart of a recent conversation I had with Neil Patel, a luminary in the digital marketing arena.

brand video posting

Video Consistency: The Heartbeat of Your Brand

The rhythm of posting content regularly can't be understated. Neil Patel's insight reinforces this...

“It drives good branding for corporate, personal drives leads.”

But it's not just about pushing content out; it's about what that content signifies – your brand's commitment, its presence, its heartbeat.

Why You Can't Afford to Ignore Video Content

  • Visibility: Regular posting keeps your brand in the public eye.

  • Engagement: Consistent engagement leads to a loyal audience.

  • Authority: Over time, consistent quality content establishes your brand as a thought leader.

The Non-Secret Formula for Success

At my agency, NP Digital, recognised by Adweek as one of the fastest-growing ad agencies, the not-so-secret sauce has been consistency. The methodology isn't concealed by an enigma; it's laid bare for all to see. As Neil Patel aptly put it...

"What we're doing isn't rocket science... but they're just not willing to put in the blood, sweat and tears."

Embracing the Marathon Mindset

Embracing the marathon, not the sprint, is crucial. The most profound impacts come from sustained effort, not sporadic bursts. Consistent video posting isn't about an immediate explosion of fame; it's the gradual build-up to a crescendo.

The Power of Persistence

Neil Patel’s words resonate with the spirit of perseverance...

“Doing something long enough.”

It’s a testament to the potency of steadfastness in a world obsessed with quick fixes and fleeting trends.


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