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  • Writer's pictureMark A Preston

5 Steps to Evolve Your Brand and Go Beyond The SEO Norm

Updated: Mar 10

In the rapidly evolving digital landscape, the art of SEO is no longer confined to the traditional realm of text-based content. It's high time we broaden our horizons, embracing the dynamic and multifaceted nature of online search. Let's embark on an enlightening journey, exploring the intricacies of SEO in a world where videos, localised content, and an array of platforms reign supreme.


evolve your brand

1. Embrace the Power of Video and Diverse Platforms


The digital era has brought forth a plethora of platforms, each with its unique audience and search methods. From YouTube's visual appeal to TikTok's bite-sized creativity, your SEO strategy must adapt to these varied landscapes. Don't just focus on traditional text-based content; delve into the world of video. Create engaging, informative content that resonates with audiences across these platforms. Check out my own YouTube channel (Mark A Preston: SEO Trainer & Speaker) to see how I am using the power of video to help push my personal brand forward.


Actionable Step: Start by identifying the platforms where your target audience spends their time. Create tailored content for each, whether it's a how-to video on YouTube or a quick, engaging clip on TikTok.


2. Understand the Real Use Case in Search


It's crucial to acknowledge that the majority of users aren't searching on desktops but rather on smaller screens. This shift calls for a more realistic approach to SEO, where understanding the user's context becomes key.


Actionable Step: Conduct searches on various devices and understand how results vary. Adapt your SEO strategy to ensure your content is optimised for mobile and other devices, not just desktop.


3. Recognise the Limitations of Search Volume


Gone are the days when high search volume guaranteed success. Google's algorithms have become adept at understanding intent, making it essential to focus on quality over quantity.


Actionable Step: Rather than chasing high search volumes, aim to understand the intent behind searches. Tailor your content to answer specific queries and provide value to your audience.


4. The Age of Hyper-Localisation


Google's capability to hyper-localise search results presents a unique opportunity. This feature, though not extensively used due to processing power constraints, can significantly impact local businesses.


Actionable Step: If you're a local business, optimise your content for local SEO. Use local keywords, register on Google My Business, and ensure your content is relevant to your immediate geographic area.


5. Leveraging Three-Dimensionality in SEO


The concept of entity indexing introduces a three-dimensional approach to SEO. Google's deeper understanding of the world allows for more nuanced and effective targeting, especially for advertisers.


Actionable Step: Focus on creating rich, multi-dimensional content. This could mean incorporating various content formats or ensuring your content is interconnected and contextually relevant.


Conclusion: SEO in a Cutting-Edge Digital World


SEO is no longer a one-trick pony confined to text and traditional search engines. By embracing the power of video, understanding the real use cases of search, recognising the limitations of search volume, capitalising on hyper-localisation, and leveraging the three-dimensionality of modern SEO, you can stay ahead in this dynamic digital world.


Remember, the key to effective SEO is to continually adapt and evolve with the changing digital landscape. So, keep your fingers on the pulse of the latest trends and innovations, and watch your SEO efforts thrive in this exciting, ever-changing world.

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