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  • Writer's pictureMark A Preston

Website Recovery: Been Hit After a Recent Google Update?

Updated: Mar 11

In the ever-dynamic digital arena, sometimes websites experience setbacks. The road to recovery can be daunting, but it's far from impossible. During a recent chat with Kasra Dash, a renowned website recovery specialist, we delved into the intricacies of bringing a website back to life after a severe setback.

website recovery

The Road to Recovery is Paved with Strategy

Kasra shared an eye-opening experience, detailing the largest disavow he'd ever tackled - a staggering 30,000 disavows. Along with an additional 60,000 disavows of guest posts, the task seemed mammoth.

"What you don't want to do is go and have a McDonald's the next day, right? Because that's what probably got you in that bit of mess. It's all about, like, doing a lot of things right after."

Kasra analogises, stressing the importance of holistic recovery.

Steps to a Comprehensive Website Recovery:

  1. Content Rectification: Scrutinise and enhance the quality of your content.

  2. Backlink Rejuvenation: After disavowing, rejuvenate your backlink profile with quality links.

  3. Enhance UX and UI: An intuitive and friendly user interface is vital.

  4. Theme Optimisation: Ensure your website theme is responsive, fast, and user-friendly.

  5. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) Application: Adhere to Google's guidelines for a trustworthy website.

Size Does Matter

Kasra highlights the role of website size in the recovery timeline. A site with 3,500 pages naturally demands more time and effort than one with 500 pages. However, the key lies in consistent, strategic efforts.

Hope Amidst Despair

Kasra passionately stresses:

"A lot of people are going to give up, I feel, and it, like, as sad as that sounds, I want everyone to be striving and succeeding, doing the best websites they possibly can."

His words are a testament to the fact that with the right strategy and perseverance, recovery isn't just a possibility; it can propel a website to even greater heights.


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