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  • Writer's pictureMark A Preston

How Small Businesses Can Outshine the Big Players

Updated: Mar 10

As I, Mark A Preston, delved into an insightful conversation with Kristine Schachinger, a renowned SEO expert, a crucial topic emerged – the ability of small businesses to compete in the vast and ever-evolving world of SEO. As daunting as it may seem, there is a silver lining, a ray of hope for the smaller entities in this digital battlefield.

small business win

Embracing the Unique Strengths of Small Businesses

  • Agility and Authenticity: Small businesses possess an innate agility that large corporations often lack. This agility allows for a more hands-on approach to content creation, fostering authentic connections with your audience.

  • Personalised Content Creation: With the ability to move quickly and adapt, small businesses can create content that resonates deeply with their audience. A single writer, well-versed in your brand's voice and tone, can work wonders in conveying your unique story.

Turning Limitations into Opportunities

  • Quality over Quantity: While large corporations might have an army of writers, small businesses can focus on quality, not quantity. A few part-time writers or even a single dedicated individual can craft content that embodies the essence of your brand.

  • Building a Strong Link Graph: Despite the perceived dominance of big businesses in SEO, smaller businesses can still build a strong link graph. By focusing on high-quality, relevant backlinks, small businesses can significantly enhance their online presence.

Kristine Schachinger's Insights: The Power of the Underdog

Kristine aptly points out...

"The smaller business may actually have some advantages because they can take a hands-on approach to creating that authentic content."

This emphasises the power of a personal touch in an era where consumers seek genuine connections.


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