As an SEO expert and author, I've always emphasised the crucial link between SEO activities and their impact on business ROI. My recent conversation with Jeremy Rivera, cantered around his innovative tool, SEO Arcade, shed light on this vital connection.
Understanding the Business Side of SEO
The SEO industry, while evolving rapidly, often overlooks the direct correlation between SEO efforts and business outcomes. This gap in understanding, especially at the executive level, hinders the acquisition of necessary budgets and resources. SEO Arcade bridges this gap by providing in-depth research and clear ROI projections.
The Role of SEO Arcade in ROI Prediction
SEO Arcade isn’t just about keyword analysis; it delves into predicting the ROI from SEO investments. By starting with a set of seed keywords, it creates a universe of related terms, offering a comprehensive view of potential traffic and conversions.
The In-Depth Research Process
Seed Keyword Analysis: The tool begins with up to five seed keywords, expanding into a broad spectrum of related terms.
Keyword Universe Exploration: It identifies between 500 and 1000 related keywords, offering a wide-ranging perspective.
Human Element in Keyword Research: Despite the tool’s capabilities, human intervention is crucial for refining and contextualizing data.
Conversion Proximity Rating: SEOs can rate keywords based on their proximity to conversion, differentiating between high-value and less relevant terms.
Client Collaboration: It's essential to involve clients in the keyword vetting process, ensuring alignment with business goals and legal constraints.
Beyond Keywords: Understanding Market Dynamics
Jeremy emphasised the importance of understanding market dynamics. For instance, a term like 'national air conditioning' might attract diverse audiences with different intents – a challenge that requires human discernment.
The Human Process in SEO
False Positives Identification: SEOs need to identify and exclude terms that might be irrelevant or misleading.
Negative SEO Keywords: Understanding what not to target is as crucial as identifying the right keywords.
Legal and Compliance Factors: Especially in sensitive industries, certain terms might be off-limits due to legal or regulatory reasons.
The Complex World of SEO ROI
Understanding the depth and complexity of SEO and its business impact is key to making informed decisions and achieving tangible results. For those looking to deepen their SEO knowledge and harness the power of tools like SEO Arcade, I offer comprehensive training and guidance.