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  • Writer's pictureMark A Preston

SEO Authenticity: Crafting and Embracing Your True Self

Updated: Mar 10

In the rapidly evolving world of SEO, a new trend is emerging: the prioritisation of genuine businesses over generic content sites. Recently, I had an insightful conversation with Kristine Schachinger, an expert in SEO, where we delved into this fascinating shift. Here's a glimpse into our discussion and what it means for your business.


SEO Authenticity

Google's Shift Towards Authenticity


  • Real Businesses Taking the Lead: The recent patterns in SEO indicate a clear shift towards favouring real businesses with robust E-E-A-T (Experience, Expertise, Authority, Trustworthiness) profiles. This trend is steering away from content-focused sites lacking a specific brand identity.

  • Google's Search Dilemma: Kristine points out that Google's search results have been less than ideal lately, suggesting a potential struggle in the tech giant's algorithm to differentiate quality content. This underscores the importance of authenticity and originality in today's SEO landscape.


Unpacking the Human Touch in SEO


  • The Rise of User-Generated Content: There's been a notable shift towards user-generated platforms like Reddit, indicating Google's preference for content that resonates with real human experiences and opinions.

  • The Importance of Originality: Kristine emphasises that...

"Useful content is authentic, original, has a human touch, has creativity to it."

This insight is vital for businesses aiming to enhance their online presence.


SEO Strategies for Businesses: Embracing the Human Element


  • Invest in Quality Writing: In this era of AI and rehashed content, investing in skilled writers who can convey your brand's unique voice and authentic experiences is crucial.

  • Focus on Authentic Reviews and Visuals: Encourage genuine reviews and share real images and videos of your business. This approach not only enhances trust but also aligns with Google's evolving criteria.

  • Stay Updated on Algorithm Changes: Understanding Google's ranking systems and updates is essential. Kristine advises...

"Read the ranking systems...they're looking for authenticity, originality, creativity, and human experience."



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