In the rapidly evolving world of SEO, a new trend is emerging: the prioritisation of genuine businesses over generic content sites. Recently, I had an insightful conversation with Kristine Schachinger, an expert in SEO, where we delved into this fascinating shift. Here's a glimpse into our discussion and what it means for your business.
Google's Shift Towards Authenticity
Real Businesses Taking the Lead: The recent patterns in SEO indicate a clear shift towards favouring real businesses with robust E-E-A-T (Experience, Expertise, Authority, Trustworthiness) profiles. This trend is steering away from content-focused sites lacking a specific brand identity.
Google's Search Dilemma: Kristine points out that Google's search results have been less than ideal lately, suggesting a potential struggle in the tech giant's algorithm to differentiate quality content. This underscores the importance of authenticity and originality in today's SEO landscape.
Unpacking the Human Touch in SEO
The Rise of User-Generated Content: There's been a notable shift towards user-generated platforms like Reddit, indicating Google's preference for content that resonates with real human experiences and opinions.
The Importance of Originality: Kristine emphasises that...
"Useful content is authentic, original, has a human touch, has creativity to it."
This insight is vital for businesses aiming to enhance their online presence.
SEO Strategies for Businesses: Embracing the Human Element
Invest in Quality Writing: In this era of AI and rehashed content, investing in skilled writers who can convey your brand's unique voice and authentic experiences is crucial.
Focus on Authentic Reviews and Visuals: Encourage genuine reviews and share real images and videos of your business. This approach not only enhances trust but also aligns with Google's evolving criteria.
Stay Updated on Algorithm Changes: Understanding Google's ranking systems and updates is essential. Kristine advises...
"Read the ranking systems...they're looking for authenticity, originality, creativity, and human experience."