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  • Writer's pictureMark A Preston

Non-Performing Pages: To Delete or Not to Delete?

Updated: Mar 10

In the intricate dance of SEO, where each step and turn can lead to a flourish or a fall, the question of whether to keep or discard non-performing pages from your website can be as daunting as a tightrope walk. The digital landscape whispers with varied opinions, but what's the true path to sustaining and lifting the collective strength of your website's content?

non-performing pages

Understanding the Value of Each Page

When considering the fate of these silent pages – the ones devoid of traffic or links – we must first understand their role in the grand tapestry of our digital presence. Kasra Dash, an astute observer of digital trends, sheds light on this dilemma...

"Content pruning can definitely help. Is that really helping you with topical authority? I don't think so."

The Case for Content Pruning

The decision to prune content, much like a gardener who expertly trims away the dead branches to allow the healthy ones to thrive, should not be taken lightly.

  • Relevancy: Does the page still resonate with current search trends or consumer interests?

  • Value: Beyond search metrics, does the content provide genuine value to your audience?

  • Connectivity: Are there internal links that lead audiences through a valuable journey on your site, or is the page an isolated island?

Making the Cut

If a page isn't contributing to the overall health of your site, it may be time to let it go. A stagnant page, like the example Kasra Dash mentions – the long-forgotten LG45 inch TV from 2007 – doesn't bolster topical authority or enhance user experience.

Action Points for Website Caretakers:

  • Audit Your Content: Regularly review your website's pages for performance and relevance.

  • Measure the Impact: Understand the role of each page in your SEO strategy.

  • Decide with Data: Use analytics, not just intuition, to guide your content retention decisions.

When Emotional Tone Meets Strategic Execution

It's not just about cold, hard metrics. Each page on your website carries a story, an effort, a piece of the vision you've woven into your digital realm. The emotional tone we adopt when discussing non-performing pages should reflect the care and thought put into their creation.

The Symphony of Content and SEO

Let's not forget that SEO is an ever-evolving symphony, with each page playing a note. It takes a skilled conductor to harmonize these notes into a melody that resonates with audiences and search engines alike.


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