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  • Writer's pictureMark A Preston

The Q&A and Google Posts for Enhanced Customer Conversions

Updated: Mar 10

In an age where digital storefronts are bustling with queries and content, it's the finer details that often dictate the journey from a prospect's curiosity to their commitment. Engaging with these details is not just recommended; it's essential.

customer conversations

The Significance of Q&A and Google Posts

As I delve into the intricacies of Google Business Profile (formally Google My Business), it’s evident that the tools provided are more than mere features—they are the sinews connecting customer intent to business content. Let's dissect the role of Q&A and Google Posts in this crucial dialogue:

  • Furnishing Information: It's about visibility. Imagine walking into a shop with all goods labelled perfectly against a competitor with items scattered and unmarked. The choice becomes clear. Similarly, providing ample information through Q&A and Google Posts helps you to attract the right customers and filter out those less relevant, refining the quality of your leads.

  • The Art of Remaining Relevant: With these tools, you broadcast the essentials—whether you're accepting new patrons or which insurances you accept. These are the common threads of inquiry that can be addressed promptly, keeping you in the race for the customer’s final nod of approval.

  • Visibility in the Knowledge Graph: By utilizing Q&A effectively and promoting the most helpful questions, you elevate critical information to your Knowledge Graph, providing immediate answers and nurturing trust with potential clients.

Conversion: The Ultimate Objective

While these features may not propel you up the ranking ladder, their true value lies in conversion optimisation...

"They're not something that's going to help you rank higher, but they will help you not to lose potential consideration."

Mike Blumenthal insightfully notes.

Action Points for Leveraging Q&A and Google Posts

  1. Audit Your Q&A: Regularly check your Google My Business Q&A section. Are the most frequent customer queries answered?

  2. Strategic Google Posts: Use Google Posts to share updates, events, and FAQs. Think of it as your business's 'status update' to engage and inform potential customers.

  3. Promote Vital Information: Encourage the upvoting of crucial Q&As to enhance their visibility on your profile.

  4. Monitor and Respond: Stay vigilant. Monitor your Q&A section and respond promptly. Engagement is not a one-off task; it's a continuous commitment.

“So Q&A and Google Posts are a way to communicate some of the more common things that your business does so that you can stay in the running so that you can hopefully win this customer at the end."

I echo Mike’s sentiment. It's this proactive approach in communication that keeps your business in the prospect’s mind until they're ready to reach out.


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