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  • Writer's pictureMark A Preston

Looking Beyond the SERPs: The Quest for Authentic Information

Updated: Mar 11

In our tech-driven age, access to information is a mere click away. But with the influx of content and everyone vying for the top spot in search results, how do you discern credible information from the noise? Mark A Preston delves into this topic, engaging in a profound discussion with Kasra Dash, a website recovery specialist, on the evolving nature of user trust in search results.


Authentic Information

The Crux of the Matter: Can We Trust the SERPs?


A question naturally arises: Do even the experts trust the Search Engine Results Pages (SERPs)?


Kasra candidly shares:


"Before this algorithm update, would you search for 'best monitors' if you were planning to buy one? As an SEO, I don't trust the SERPs. I've spoken to fellow SEOs, and their responses ranged from referring to Reddit, watching a YouTube review, to seeking personal recommendations."

This sentiment is echoed by many in the industry. The underlying problem? The flooding of affiliate-driven content, where rankings are influenced more by affiliate percentages than genuine product merit.


Kasra elaborates:


"Articles on the best running shoes or televisions often rank products based on affiliate incentives rather than actual quality or user reviews."


The Power of Diverse Information Sources:


  • Reddit and Quora Forums: Engage in debates, get diverse perspectives, and discern pros and cons.

  • YouTube Reviews: Witness hands-on demonstrations and hear unbiased user feedback.

  • Personal Recommendations: Lean on the experiences of trusted friends and acquaintances.


"While an affiliate website might present a top 10 list, platforms like Reddit and Quora foster rich debates. A user can discern between two products, understanding each's unique advantages and disadvantages,"

Kasra points out.


Action Points for Websites Seeking Authenticity:


  1. Foster Debates: Encourage user discussions and comments on products or services.

  2. Detail Pros and Cons: Instead of mere lists, delve into the nitty-gritty of each product.

  3. Prioritize Authenticity Over Affiliate Gains: Give genuine recommendations even if they aren't the highest earning.


In an age of information overload, users are seeking depth, authenticity, and diverse perspectives. It's no longer enough to simply rank on the SERPs. It's about bringing genuine value, understanding user intent, and fostering trust.

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