The Unscripted SEO Podcast
Unfiltered. Unpredictable. Unforgettable.
Step into the thrilling chaos of real-world SEO with the Unscripted SEO Podcast by SEO Arcade.
Hosted by SEO veteran Jeremy Rivera and surprise industry guests, this is where authentic stories collide with actionable strategies—no scripts, no fluff, just raw SEO truth.
Whether you’re an SEO pro hunting for an edge or new to the game craving straight-talk advice, tune in for raw conversations, unexpected insights, and insider tips you won’t find anywhere else.
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The Topical Guide
Explore the Podcast by Topic
Hundreds of unscripted conversations, organized into deep-dive hubs. Pick a topic and binge the best insights from real SEO practitioners.
My Top 21 Killer SEO Interviews
Start here — a hand-picked roundup of the sharpest minds in search and the must-listen episodes that prove it.
See the lineup →AI & The Future of Search
How the best SEOs are adapting to AI search, LLMs and generative results.
Explore topic →Technical SEO
Crawling, indexing, site speed and architecture from real practitioners.
Explore topic →Local SEO
Maps, citations and review strategies that actually move the needle.
Explore topic →Link Building & Authority
Earning real editorial links and building lasting digital authority.
Explore topic →Content Strategy & Marketing
Planning, creating and scaling content that ranks and converts.
Explore topic →Brand, Entity & Visibility
How top SEOs think about brand, entities and being found everywhere.
Explore topic →SEO Agency Life & Freelancing
The unfiltered truth about running an agency and going freelance.
Explore topic →Small Business Growth
Entrepreneurship lessons and growth tactics for small businesses.
Explore topic →Digital Marketing & Paid Search
Growth, PPC and paid search insights from the interviews.
Explore topic →Recent Episodes
Matthew Slaymaker on Ads, Creative Strategy & Honest Marketing
Paid-media operator Matthew Slaymaker on why most brands aren’t ready for ads, why creative is the new targeting, and how to market boring products with honest, shown-not-stated values.
Adrian Nikolov on Organic Growth Engineering: Making AI Do SEO’s Job Better
Adrian Nikolov of Haide Digital on making AI do SEO's job better, self-healing topical authority systems, why authority is the new PageRank, and SEO as the orchestrator of the AI era.
Rob Bonham on SEO in the Agentic Age
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
Holly Homer on Affiliate Marketing, AI Slop, and Being Replaced by Your Own Words
Digistore24's Holly Homer on the accidental birth of mom blogging, why affiliate marketing is still underrated, the legendary pajama jeans review, and how human voice and feedback loops beat AI slop.
Patrick Stox on Building in the GEO Era
On this episode of the Unscripted SEO Podcast, host Jeremy Rivera sits down with Patrick Stox — who spent about six and a half years in the product seat at Ahrefs (Page...
Bradley Benner on Relevance, Entity Associations & the Future of Link Building
Bradley Benner of Semantic Mastery and Semantic Links explains why relevance — not DA, DR, or Trust Flow — decides whether a link is worth building, how the SEO's real job is creating entity associations, and why press releases and unstructured citations are the fastest lever for AI search visibility. Plus a free relevance link-building ebook and full episode transcript.
Joel Miller on AI, Human Marketing & Surviving the Attention Economy
Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can't take away.
Drew Dorenfest: SEO for Small Businesses, Cited Content & the Trailer Editor Mindset
A video editor who ranked a small LA tax firm above IRS.gov, HR Block, and TurboTax in two weeks — Drew Dorenfest of Client Magnet CRM shares the cited-content strategy, two-button CTA framework, and IRL flywheel that drive real conversions for small businesses.
Grant Simmons on Entity SEO, LLMs, and the Future of Search Visibility
Grant Simmons has been in SEO since the mid-90s. In this episode he breaks down entity SEO fundamentals, the EntityMap.org standard, why LLMs hallucinate about your brand, schema markup ROI, beta testing culture, and why reporting is the biggest unresolved agency problem.
From Corporate to Creator: Joe Zeplin on Going Full-Time YouTuber
Joe Zeplin — "The Corporate Guy Turned YouTuber" — on leaving a 104-plant corporate career to go full-time on YouTube, and the AI playbook behind the jump.
Work With Jeremy
Put These Strategies to Work
Beyond the mic, SEO Arcade helps brands and agencies grow. Whether you want to learn it yourself or have it done for you — there is a path for you.
SEO Training
Run SEO in-house with a full SOP library plus hands-on coaching. Stop guessing and actually run your own search strategy.
Get trained →White-Label Podcast Production
Done-for-you podcast production that fuels your content, authority and links — without adding to your workload.
See the service →Podcast-Powered Link Building
Earn real editorial backlinks through genuine guest interviews and smart outreach — no spam, no PBNs.
Build links →Local Links & Park Cleanups
Build local authority and earn community backlinks with sponsored cleanup events that get you noticed.
Learn more →Stay Tuned For Our Latest Episodes
Unfiltered. Unpredictable. Unforgettable.
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