The Unscripted SEO Podcast
Unfiltered. Unpredictable. Unforgettable.
Step into the thrilling chaos of real-world SEO with the Unscripted SEO Podcast by SEO Arcade.
Hosted by SEO veteran Jeremy Rivera and surprise industry guests, this is where authentic stories collide with actionable strategies—no scripts, no fluff, just raw SEO truth.
Whether you’re an SEO pro hunting for an edge or new to the game craving straight-talk advice, tune in for raw conversations, unexpected insights, and insider tips you won’t find anywhere else.
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Catch every unscripted conversation on your platform of choice:
The Topical Guide
Explore the Podcast by Topic
Hundreds of unscripted conversations, organized into deep-dive hubs. Pick a topic and binge the best insights from real SEO practitioners.
My Top 21 Killer SEO Interviews
Start here — a hand-picked roundup of the sharpest minds in search and the must-listen episodes that prove it.
See the lineup →AI & The Future of Search
How the best SEOs are adapting to AI search, LLMs and generative results.
Explore topic →Technical SEO
Crawling, indexing, site speed and architecture from real practitioners.
Explore topic →Local SEO
Maps, citations and review strategies that actually move the needle.
Explore topic →Link Building & Authority
Earning real editorial links and building lasting digital authority.
Explore topic →Content Strategy & Marketing
Planning, creating and scaling content that ranks and converts.
Explore topic →Brand, Entity & Visibility
How top SEOs think about brand, entities and being found everywhere.
Explore topic →SEO Agency Life & Freelancing
The unfiltered truth about running an agency and going freelance.
Explore topic →Small Business Growth
Entrepreneurship lessons and growth tactics for small businesses.
Explore topic →Digital Marketing & Paid Search
Growth, PPC and paid search insights from the interviews.
Explore topic →Recent Episodes
Zeke Camusio on Why 36 Cents of Every Ad Dollar Is Wasted, and How Pixels Skew Attribution
Data Speaks founder Zeke Camusio on why ad pixels miss 42% of conversions, double count 53% and over-credit retargeting, plus the three pillars of unified marketing measurement.
Dr. Christiane Schroeter on Finding Your Voice When AI Says Yes to Everything
Cal Poly professor and Happy Healthy Hustle host Dr. Christiane Schroeter on storytelling as marketing's through line, why AI makes a poor critic, picking one channel, and mining your own transcripts for your about page.
Maxwell Ivey on Accessibility: Headings, Keyboard Navigation and the Disability Tax
The Blind Blogger Maxwell Ivey on why headings are the first accessibility fix, keyboard-first checkout, alt text that says why the image is there, and the disability tax.
Angelo Ponzi: Google Is Your Number One Customer, and Other Lessons From a Fractional CMO
Fractional CMO Angelo Ponzi of Craft Marketing and Branding on the luxury watch CEO who called Google his number one customer, the med tech company nobody would buy, and why you dig into your own house first.
Vinod Kumar on Khaki vs Khakis, Agentic AI and the Probabilistic Marketplace
Syntheum AI CEO Vinod Kumar on why one letter changes search intent, how agents take over on-site search work, and why nobody controls how ChatGPT presents a brand yet.
Lem Garcia: How a Personal Injury Firm Got Ahead on Reviews, Content and Local Links
Personal injury attorney Lem Garcia went all in on client reviews in 2014, before other firms caught on. His take on content that stands out, a scholarship that earns college links, and AI.
Alan Lazaros on Delete, Delegate, Double Down and Why Success Doesn’t Make Life Easier
Next Level University CEO Alan Lazaros on the 3D plan (delete, delegate, double down), cutting 24 departments to 8, and the four-column time log his 18-person team runs on.
Dmytro Perepelytsia: Swap Backlinks With Your Local Referral Partners
Dmytro Perepelytsia turned a referral deal that never sent a customer into a backlink from a trusted Austin site. Here's his local link playbook for home services.
Josh Thompson: AI Agents Will Pick the Plumber, So Win the Search Underneath
Josh Thompson of Brightbeam SEO put one word in a client's H1 and moved them to number one in a chat search within a week. Here's his local SEO plan for the AI agent era.
Andre Savoie: How to Be a Better Marketing Client, and Why AI Only Knows the Known
Andre Savoie ran an agency for 20 years. His advice: stop expecting a magic show, take inventory, and own the process you pay for.
Work With Jeremy
Put These Strategies to Work
Beyond the mic, SEO Arcade helps brands and agencies grow. Whether you want to learn it yourself or have it done for you — there is a path for you.
SEO Training
Run SEO in-house with a full SOP library plus hands-on coaching. Stop guessing and actually run your own search strategy.
Get trained →White-Label Podcast Production
Done-for-you podcast production that fuels your content, authority and links — without adding to your workload.
See the service →Podcast-Powered Link Building
Earn real editorial backlinks through genuine guest interviews and smart outreach — no spam, no PBNs.
Build links →Local Links & Park Cleanups
Build local authority and earn community backlinks with sponsored cleanup events that get you noticed.
Learn more →Stay Tuned For Our Latest Episodes
Unfiltered. Unpredictable. Unforgettable.
Join the Unscripted Marketing Community
Go behind the mic with fellow marketers, SMB owners, and in-house teams. Join the Unscripted Marketing community on Skool for lessons, discussion, and support.
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